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Boggi is an Italian based contemporary men’s fashion label with a thriving eCommerce website and over 135 stores in more than 29 countries.
Known for their quality fabrics, exemplary customer service and rich retail experiences, Boggi was faced with a challenge familiar to most luxury fashion brands–translating the rich offline retail experience to their digital world.
Due to the rapid shift of Boggi’s audience from in-store to eCommerce, the brand needed a solution to enhance customer engagement online, encourage browsing-to-buying conversions and increase cart size— all while still reflecting the brand’s identity and integrity.
BOGGI sought to implement an interactive content marketing strategy focused on visual storytelling, experiential shopping and digitizing their lifestyle-driven catalogue stories.
In order to implement the new interactive strategy, the brand needed a solution capable of transforming static imagery into shoppable experiences. To address these digital challenges, BOGGI adopted the LOOKCAST StorieCommerce solution.
BOGGI piloted the LOOKCAST StorieCommerce for their HOLIDAY 2016 campaign, to test the effectiveness of the solution during the most important and highly trafficked marketing campaign of the year.
In retail storefronts, the brand relied on the customer’s discovery of new products and interactions with sale agents to increase order size when shopping.
With the increase of eCommerce traffic, they needed a way to enhance product discovery and increase order size without relying sales associates and foot traffic.
Using LOOKCAST, BOGGI was able to solve this problem with individual product and “Shop by Look” hotspots. Hotspots are the interactive elements of lookbooks and were used to reveal vital information needed to influence purchase decisions— such as product description, pricing, imagery and a link to purchase. These hotspots were placed over lifestyle images featuring the relevant hotspots. When customers interacted with the hotspots, they discovered new products from recommended looks and were immersed into an interactive digital brand experience that resulted in increased cart sizes and longer time on site.
THE SOLUTION: DISTRIBUTION