BOGGI is an Italian based contemporary men’s fashion label with a thriving eCommerce website and over 135 stores in more than 29 countries.

 

They recently invested in the LOOKCAST StorieCommerce platform to improve their digital sales.

THE LOOKBOOK

AT A GLANCE

THE SOLUTION
Interactive Content Marketing

40 LOOKS

250+ PRODUCTS

34 PAGES

BENEFITS
LOOKCAST STORIECOMMERCE | KPI’S

These materials have been provided to you by LOOKCAST Srl (“ LOOKCAST”) and may not be used or relied upon for any purpose other than as specifically contemplated with you and LOOKCAST. In addition, these materials may not be shared or disclosed, in whole or in part, or summarized or otherwise referred to except as agreed to by LOOKCAST. Some information contained herein may have been obtained from third-party information sources and LOOKCAST assumes no responsibility for independent verification of such information. Some information is forward-looking and is subject to risks and uncertainties that may cause future results to differ materially from those contained in the forward-looking information.
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PRODUCT CATALOGUE
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These materials have been provided to you by LOOKCAST Srl (“ LOOKCAST”) and may not be used or relied upon for any purpose other than as specifically contemplated with you and LOOKCAST. In addition, these materials may not be shared or disclosed, in whole or in part, or summarized or otherwise referred to except as agreed to by LOOKCAST. Some information contained herein may have been obtained from third-party information sources and LOOKCAST assumes no responsibility for independent verification of such information. Some information is forward-looking and is subject to risks and uncertainties that may cause future results to differ materially from those contained in the forward-looking information.
Summary
Known for their quality fabrics, exemplary customer service and rich retail experiences, Boggi was faced with a challenge familiar to most luxury fashion brands– translating a rich offline retail experience to their digital world. BOGGI discovered that the extremely successful marketing and sales strategies used in-store were ineffective when it came to digital marketing. The brands number one foot traffic driver— it’s seasonal print catalog— was failing to convert email subscribers when sent via email. Due to the rapid shift of Boggi’s audience from in-store to eCommerce, the brand needed a solution to enhance customer engagement online, encourage browsing-to-buying conversions and increase cart size— all while still reflecting the brand’s identity and integrity. BOGGI adopted the LOOKCAST StorieCommerce solution to drive product discovery and increase conversion rates of marketing initiatives through the creation of interactive content and shoppable stories. The solution was completed and the first campaign was live in four weeks time.
X
PRODUCT CATALOGUE
Summary
Read More >>
Known for their quality fabrics, exemplary customer service and rich retail experiences, Boggi was faced with a challenge familiar to most luxury fashion brands– translating a rich offline retail experience to their digital world. BOGGI discovered that the extremely successful marketing and sales strategies used in-store were ineffective when it came to digital marketing. The brands number one foot traffic driver— it’s seasonal print catalog— was failing to convert email subscribers when sent via email. Due to the rapid shift of Boggi’s audience from in-store to eCommerce, the brand needed a solution to enhance customer engagement online, encourage browsing-to-buying conversions and increase cart size— all while still reflecting the brand’s identity and integrity. BOGGI adopted the LOOKCAST StorieCommerce solution to drive product discovery and increase conversion rates of marketing initiatives through the creation of interactive content and shoppable stories. The solution was completed and the first campaign was live in four weeks time.
The Challenge
For years, Boggi relied on its printed seasonal catalogs to announce new collections, attract new customers, entice existing clientele to purchase and encourage loyalty. The brands audience grew to anticipate the catalogs arrival every season— resulting in an almost immediate increase in retail foot traffic. When opening their eCommerce store, they were certain that converting the catalog into PDF form would result in a similar increase in traffic online. After many digital marketing campaigns, however they saw little to no ROI. The path to purchase from static PDF to eCommerce purchase was plagued with multiple barriers, viewers lacked necessary information to make purchasing decisions and ultimately, BOGGI had almost no visibility into their customer funnel, limiting the tracking, insights or optimization necessary to improve conversion rates.
X
PRODUCT CATALOGUE
The Challenge
Read More >>
For years, Boggi relied on its printed seasonal catalogs to announce new collections, attract new customers, entice existing clientele to purchase and encourage loyalty. The brands audience grew to anticipate the catalogs arrival every season— resulting in an almost immediate increase in retail foot traffic. When opening their eCommerce store, they were certain that converting the catalog into PDF form would result in a similar increase in traffic online. After many digital marketing campaigns, however they saw little to no ROI. The path to purchase from static PDF to eCommerce purchase was plagued with multiple barriers, viewers lacked necessary information to make purchasing decisions and ultimately, BOGGI had almost no visibility into their customer funnel, limiting the tracking, insights or optimization necessary to improve conversion rates.
The Solution
Two LOOKCAST formats were created to optimize storytelling across channels and on multiple devices:

Embedded Web Slider

For an optimized website StorieCommerce experience, a horizontal lookbook was embedded, adding dynamic interactive headers to eCommerce pages. The landscape format is reminiscent of traditional catalogs and magazine editorials, while the sliding page animations and subtly pulsing product hotspots added motion and compelling engagement with online shoppers.

Full Screen Vertical Scroll

or an optimized mobile and tablet StorieCommerce experience, a responsive vertical scrolling lookbook was embedded, enabling a more immersive shopping sensation for omnichannel engagement on smaller devices. The fluid vertical navigation format is classically associated with mobile content and intuitive to navigate on a touchscreen, reducing barriers to purchase.

The Solution
BOGGI required an interactive content marketing strategy focused on visual storytelling, experiential shopping and digitizing their lifestyle-driven catalogue stories.

In order to implement the new interactive strategy, the brand needed a solution capable of transforming static imagery into shoppable experiences. BOGGI adopted the LOOKCAST StorieCommerce solution to bring their online presence to life and to increase the return of their digital marketing efforts.

BOGGI piloted LOOKCAST StorieCommerce for their HOLIDAY 2016 campaign, to test the effectiveness of the solution during the most important and highly trafficked online shopping period of the year. After notable pilot success, the retailer consequently scaled up their StorieCommerce efforts the following season, with a second campaign promoting their entire Spring Summer 2017 collection.

Using LOOKCAST, BOGGI was able to increase product discovery and cart size; a KPI that they previously relied on sales associates and foot traffic to produce, by leveraging interactive shopping elements called hotspots. Used to reveal vital information needed to influence purchase decisions— such as product description, pricing, imagery and a link to purchase– hotspots were placed over lifestyle images featuring individual and “Shop by Look” products. When customers interacted with the hotspots, they discovered new products from recommended looks and took more actions with interactive content— resulting in increased cart sizes and longer time on site.

Despite efforts to engage their digital audience by emailing PDF versions of the BOGGI seasonal print catalog, email marketing analytics revealed that the retailer had little-to-no resulting website traffic referrals. The brand realized that recipients of the PDF catalogs didn’t have the necessary information to make a purchasing decision unless they went through the highly ineffective and unlikely process of copying the product name, exiting the PDF, visiting the website and hunting for the corresponding product. Especially given the increasingly limited attention spans of digital shoppers, BOGGI needed a solution that provides customers with an uninterrupted viewing experience direct from browsing to buying, in order to increase website traffic. Using LOOKCAST, they reduced the friction previously caused by static PDF documents– resulting in increased click-through-rates from email newsletters to product pages– and they were finally able to track leads from catalog-to-cart, gathering valuable metrics and gleaning insight on previously invisible customer journey actions.

X
PRODUCT CATALOGUE
The Solution
Read More >>
Two LOOKCAST formats were created to optimize storytelling across channels and on multiple devices:

Embedded Web Slider

For an optimized website StorieCommerce experience, a horizontal lookbook was embedded, adding dynamic interactive headers to eCommerce pages. The landscape format is reminiscent of traditional catalogs and magazine editorials, while the sliding page animations and subtly pulsing product hotspots added motion and compelling engagement with online shoppers.

Full Screen Vertical Scroll

or an optimized mobile and tablet StorieCommerce experience, a responsive vertical scrolling lookbook was embedded, enabling a more immersive shopping sensation for omnichannel engagement on smaller devices. The fluid vertical navigation format is classically associated with mobile content and intuitive to navigate on a touchscreen, reducing barriers to purchase.

The Solution
Read More >>
BOGGI required an interactive content marketing strategy focused on visual storytelling, experiential shopping and digitizing their lifestyle-driven catalogue stories.

In order to implement the new interactive strategy, the brand needed a solution capable of transforming static imagery into shoppable experiences. BOGGI adopted the LOOKCAST StorieCommerce solution to bring their online presence to life and to increase the return of their digital marketing efforts.

BOGGI piloted LOOKCAST StorieCommerce for their HOLIDAY 2016 campaign, to test the effectiveness of the solution during the most important and highly trafficked online shopping period of the year. After notable pilot success, the retailer consequently scaled up their StorieCommerce efforts the following season, with a second campaign promoting their entire Spring Summer 2017 collection.

Using LOOKCAST, BOGGI was able to increase product discovery and cart size; a KPI that they previously relied on sales associates and foot traffic to produce, by leveraging interactive shopping elements called hotspots. Used to reveal vital information needed to influence purchase decisions— such as product description, pricing, imagery and a link to purchase– hotspots were placed over lifestyle images featuring individual and “Shop by Look” products. When customers interacted with the hotspots, they discovered new products from recommended looks and took more actions with interactive content— resulting in increased cart sizes and longer time on site.

Despite efforts to engage their digital audience by emailing PDF versions of the BOGGI seasonal print catalog, email marketing analytics revealed that the retailer had little-to-no resulting website traffic referrals. The brand realized that recipients of the PDF catalogs didn’t have the necessary information to make a purchasing decision unless they went through the highly ineffective and unlikely process of copying the product name, exiting the PDF, visiting the website and hunting for the corresponding product. Especially given the increasingly limited attention spans of digital shoppers, BOGGI needed a solution that provides customers with an uninterrupted viewing experience direct from browsing to buying, in order to increase website traffic. Using LOOKCAST, they reduced the friction previously caused by static PDF documents– resulting in increased click-through-rates from email newsletters to product pages– and they were finally able to track leads from catalog-to-cart, gathering valuable metrics and gleaning insight on previously invisible customer journey actions.

Distribution
The shoppable content was distributed via email marketing campaigns to newsletter subscribers and previous customers to showcase new product collections and promotional items, unique to BOGGI’s distinct customer segments. Online shoppers and website visitors were also able to interact and shop from BOGGI’s digital catalog through the embedded LOOKCAST on website pages.

Installation

• Two week training and implementation.
• Two week configuration and asset creation.
• Total Time to Go-Live: 4 weeks

High Performing KPI’s
High Performance Conversion
Using LOOKCAST StorieCommerce, BOGGI dramatically increased their conversion rate to 3.4%— more than double the industry average of 1.4%.

New Metrics, New Insights
After implementing StorieCommerce, BOGGI gained data visibility into customer journey behavior that was not previously trackable with static PDF catalogues, providing valuable metrics and insights to optimize future campaigns and increase ROI moving forward:

• New interest data: two shoppable catalog marketing campaigns accrued a total of 61,395 interactions from BOGGI customers.

• New engagement data: BOGGI StorieCommerce campaigns averaged a 34% customer engagement rate.

X
PRODUCT CATALOGUE
Distribution
Read More >>
The shoppable content was distributed via email marketing campaigns to newsletter subscribers and previous customers to showcase new product collections and promotional items, unique to BOGGI’s distinct customer segments. Online shoppers and website visitors were also able to interact and shop from BOGGI’s digital catalog through the embedded LOOKCAST on website pages.

Installation

• Two week training and implementation.
• Two week configuration and asset creation.
• Total Time to Go-Live: 4 weeks

High Performing KPI’s
Read More >>
High Performance Conversion
Using LOOKCAST StorieCommerce, BOGGI dramatically increased their conversion rate to 3.4%— more than double the industry average of 1.4%.

New Metrics, New Insights
After implementing StorieCommerce, BOGGI gained data visibility into customer journey behavior that was not previously trackable with static PDF catalogues, providing valuable metrics and insights to optimize future campaigns and increase ROI moving forward:

• New interest data: two shoppable catalog marketing campaigns accrued a total of 61,395 interactions from BOGGI customers.

• New engagement data: BOGGI StorieCommerce campaigns averaged a 34% customer engagement rate.

Benefits
Increased Brand and Product Discovery
Using hotspots and interactive objects allowed the brand to create an exploratory experience that enabled an increase in the discovery of new products.

Increased Customer Conversions
StorieCommerce provided BOGGI customers with a richer, more engaging eCommerce shopping experience that resulted in a notable increase in conversions relative to the industry average..

Increased Products Purchased Per Order
A custom feature was built for BOGGI, which allows the brand to load multiple products that compose a single look within any hotspot— serving as a product recommendation engine that assisted in the increase of average products purchased per order.

Real-time Storytelling and Product Analytics
Real-time engagement metrics equipped the brand with invaluable page, product and story interaction insights for optimizing the next campaign, as well as informing the sales and marketing strategy.

New Customer Journey Visibility
The switch from static catalogue to interactive StorieCommerce, gave BOGGI valuable metrics on customer activity within one of the most crucial components of the BOGGI customer journey, which was not previously trackable. This new data can be used to better understand what types of products, content and stories drive the highest conversions– improving ROI on future campaigns.

Features
Integrated with SAP Hybris Marketing and Hybris Commerce to activate one-to-one marketing and eCommerce experiences based on segmentation data, demographics, interests and previous purchases.

Anyone on the marketing team can create shoppable stories with ease using LOOKCAST’s drag and drop editor.

Mobile responsive templates to enable omnichannel commerce experiences— creating a seamless customer experience on mobile devices.

Multi-lingual capabilities to enable global marketing campaigns.

Gather vital insight regarding the performance of stories and products.

X
PRODUCT CATALOGUE
Benefits
Read More >>
Increased Brand and Product Discovery
Using hotspots and interactive objects allowed the brand to create an exploratory experience that enabled an increase in the discovery of new products.

Increased Customer Conversions
StorieCommerce provided BOGGI customers with a richer, more engaging eCommerce shopping experience that resulted in a notable increase in conversions relative to the industry average..

Increased Products Purchased Per Order
A custom feature was built for BOGGI, which allows the brand to load multiple products that compose a single look within any hotspot— serving as a product recommendation engine that assisted in the increase of average products purchased per order.

Real-time Storytelling and Product Analytics
Real-time engagement metrics equipped the brand with invaluable page, product and story interaction insights for optimizing the next campaign, as well as informing the sales and marketing strategy.

New Customer Journey Visibility
The switch from static catalogue to interactive StorieCommerce, gave BOGGI valuable metrics on customer activity within one of the most crucial components of the BOGGI customer journey, which was not previously trackable. This new data can be used to better understand what types of products, content and stories drive the highest conversions– improving ROI on future campaigns.

Features
Read More >>
Integrated with SAP Hybris Marketing and Hybris Commerce to activate one-to-one marketing and eCommerce experiences based on segmentation data, demographics, interests and previous purchases.

Anyone on the marketing team can create shoppable stories with ease using LOOKCAST’s drag and drop editor.

Mobile responsive templates to enable omnichannel commerce experiences— creating a seamless customer experience on mobile devices.

Multi-lingual capabilities to enable global marketing campaigns.

Gather vital insight regarding the performance of stories and products.