#LiveCashmere

@maloofficial

MALO STORY
The Malo brand originated in the 1970s in Liguria, a picturesque coastal region of Italy. Malo, as it is known today, was conceived by two brothers – Alfredo and Giacomo Canessa. The freshly graduated young men were spending their free time in the square of Portofino. Here, international elite had dinner every evening in the open air, and with the chill from the night breeze would put on their cashmere sweaters. The most common were classic unisex sweaters from Scotland that were barely distinguishable from one another: they were made in one color palette and had a long-outdated fit.

To wear malo is to live cashmere

Storytelling with UGC
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State of soul at the moment of happiness

Silk dress
Ottoman crew neck 3/4 sleeves
Silk wide leg pants
Silk dress
Leather bag
Leather knotted boys
MALO MEANING
Malo comes from the Latin “ego malo”, which means “I prefer”. The name refers to those who understand the difference between good cashmere and cashmere of the highest quality from the Italian brand Malo.
Storytelling with UGC
UGC is any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files, advertisements and other forms of media that was created by users of an online system or service, often made available via social media websites.
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