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The Malo brand originated in the 1970s in Liguria, a picturesque coastal region of Italy. Malo, as it is known today, was conceived by two brothers – Alfredo and Giacomo Canessa. The freshly graduated young men were spending their free time in the square of Portofino. Here, international elite had dinner every evening in the open air, and with the chill from the night breeze would put on their cashmere sweaters. The most common were classic unisex sweaters from Scotland that were barely distinguishable from one another: they were made in one color palette and had a long-outdated fit.